Thursday, 3 May 2012

Blackhat SEO: Dawn McManus changes name to something resembling

StumbleUpon One of the most popular, and terrible concepts involved in blackhat seo is to utilise link spamming webpages.  These can be high or low pagerank, and despite what some will tell you it is never a good idea.

In fact if you put it on, say, a PR7 page then it may well have a more negative effect than a PR2 page.

What is blackhat link-farming/spamming?
Basically, Google is not a company full of idiots.  They develop complicated algorithms so that the best way to publicise your page is through repetitive creation of high quality content. There's a bit more to it than that, but if your site has high quality posts, then it is considered more apt to its content.  This site, for example, lists posts related to SMM.  The more posts it contains over the most time to demonstrate it is a specialist site in the subject, the more it will be recognised as such.

Blackhat SEO 'specialists' try to cheat the system - they'll spam similar posts, repeat keywords (like SMM) excessively in articles and they'll try to build unnatural backlinks.  One way to do it is to buy a page on a high ranking webpage, and fill it constantly with links. 

Google notices this, it sees a long list of links and ranks you lower becauseof it, or will even prevent itself from indexing you, or remove you from a position you may already have.  This is sometimes referred to as 'spamdexing'.

What's this got to do with a middle aged woman in Hartlepool?

Miss McManus has come up with an interesting play on this.
BBC News

 She has changed her name, legally by deed poll, to, *deep breath*

Red Wacky League Antlez Broke the Stereo Neon Tide Bring Back Honesty Coalition Feedback Hand of Aces Keep Going Captain Let's Pretend Lost State of Dance Paper Taxis Lunar Road Up Down Strange All and I Neon Sheep Eve Hornby Faye Bradley AJ Wilde Michael Rice Dion Watts Matthew Appleyard John Ashurst Lauren Swales Zoe Angus Jaspreet Singh Emma Matthews Nicola Brown Leanne Pickering Victoria Davies Rachel Burnside Gil Parker Freya Watson Alisha Watts James Pearson Jacob Sotheran Darley Beth Lowery Jasmine Hewitt Chloe Gibson Molly Farquhar Lewis Murphy Abbie Coulson Nick Davies Harvey Parker Kyran Williamson Michael Anderson Bethany Murray Sophie Hamilton Amy Wilkins Emma Simpson Liam Wales Jacob Bartram Alex Hooks Rebecca Miller Caitlin Miller Sean McCloskey Dominic Parker Abbey Sharpe Elena Larkin Rebecca Simpson Nick Dixon Abbie Farrelly Liam Grieves Casey Smith Liam Downing Ben Wignall Elizabeth Hann Danielle Walker Lauren Glen James Johnson Ben Ervine Kate Burton James Hudson Daniel Mayes Matthew Kitching Josh Bennett Evolution Dreams.

Or Red Dreams for short.

We wish Mrs Dreams every luck with her chartiy Red Dreams whose slogan is rather fittingly 'Confidence through Creativity'.  Now I'm going to sit back and wait to see if this is copied so you get 'Blackhat SMM' experts paying people to change their name to company names without doing so for charity.

I think it's an exceptional one off, and a fantastic idea for a charity.  It would be horrid if it becomes a blackhat tool for ruining one womans creativity, passion and drive all in the name of helping out her community and honouring her son.

Now I wonder whether Mr McManus will walk around quoting Martin Luther King - "I have a Dream"


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