Thursday, 10 May 2012

How not to do Viral on a budget

StumbleUpon Chrysler are now trending in social media and have made a Vredefort crater sized impact on global social media networks and news outlets.  It's a difficult time for Detroit, and money is tight, especially for a company that asked for $39 Billion in aid (they only got some of that) from the US taxpayer.

So how does Chrysler return the favour by showing their commitment to the taxpayer?  You may think they are frugal and put in hard work towards spreading their brand, or deliver value for money marketing to build sales to other countries to bring money into the US.  That would be the responsible thing to do when playing with other peoples money.

Chrysler had other ideas - sponsoring the NFL championship (that doesn't come cheap), developing a complex 2 minute advert filmed across multiple locations in New Orleans and LA (not exactly Chryslers back yard) and starring Clint Eastwood.

The advertisement itself has drawn criticsm for its alleged backing of Barack Obama and his reelection campaign. 

So, if you want to make it big on the net, your options can be, as Toyota did - give away two cars (aprox $32, 000 USD), or you can do what government bailed out Chrysler did and spend as much as possible in as little time as possible for an advert that is of dubious credibility and is going to be shown once, and rely on people to spread it for you.  (Which is exactly what I'm doing, but for all the wrong reasons).

Enjoy, you paid for it.


Despite all of this, Chrysler can't even do the decency of throwing some long term weight behind the process by making a decent facebook page

Irresponsible, naive, lazy.  That's about all I can say to Chrysler - and  I want my money back, I love Clint Eastwood, but I want to see starring in, writing and producing decent movies, not this garbage.

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