Wednesday, 2 May 2012

'Invisible' word of mouth marketing

StumbleUpon Brand Autopsy have produced a video explaining invisible marketing

It's an idealistic look at things, and it would be nice if it were the right thing for everyone.  The fact Brand Autopsy have chosen to set out their own marketing in a different way suggests that one size fits all solutions and over-simplifications may not be the best way forward for businesses.

Yes, brands need word of mouth to reflect quality and performance - but without exposure they lack opportunities and may be limited to slow growth depending on how much of a speciality the business is.

All businesses need to invest in a balanced and reasoned marketing strategy looking at what results to achieve, who they want to reach, how they want to do so.

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