Friday, 4 May 2012

Social Media Awards Toyota Ireland – Yaris “Sweetspot” Facebook Campaign

Continuing the countdown of firms nominated for the Social Media Awards 2012 - I'd like to talk about Toyota Ireland, for their Yaris campaign..

  • Social Media Effectiveness
So how did they do it?  Very simply, they ran a traditional marketing give away, and made sure it was publicised heavily on facebook.  Social Media can be very cheap, Toyota ensured this was anything but, but the responses speak for themselves.

From Toyota-

Just test drive Yaris, Auris Hybrid, or 2012 Avensis for a chance to win

All three cars to be won over four days: November 24 - 27

Christmas is going to come early for three very lucky people from November 24 to 27, when Toyota Ireland will give away a brand new Yaris, Auris Hybrid, and new look 2012 Avensis during their ‘See It. Drive It. Win It.’ promotion. Over the course of the four days anyone who visits Toyota dealerships around the country and test drives either the all new Yaris, Auris Hybrid, or 2012 Avensis models will be in the running to win the car they test drive and drive away from their local Toyota dealership very happy.

To avail of a test drive and be in with a chance to win a brand new 2012 Toyota model, all you have to do is get down to your local Toyota dealership and test drive one the exciting 2012 models. Each driver will then be put into a draw where three names will be chosen at random.

The ‘See It. Drive It. Win It.’ weekend will also see one lucky visitor to a Toyota dealer win €5,000 in cash as part of the culmination of Toyota’s Find the Sweet Spot competition on its Facebook page which has seen its number of fans grow to over 24,000.

Commenting on the announcement, David Shannon, managing director of Toyota Ireland said: “We are very proud of the new Toyota models which bring even greater levels of specification and technology to the Yaris, Auris and Avensis ranges. Not only will the ‘See It. Drive It. Win It.’ weekend provide a great opportunity for current and potential new Toyota drivers to experience the vehicles first hand, but the chance to win one of the three models provides an undeniable incentive to show up at any Toyota dealership around the country from November 24 through 27.”

 Further information about the Yaris, Auris Hybrid, and Avensis as well as details on how you can win one of these vehicles can be found on

Toyota ensured that everything they did in the real world was then made to look sexy and posted on their facebook page.  They took advantage of the facebook timeline changes to make the company seem active and fun, and despite it clearly being commercial - customers loved it and before no time the campaign was dominating Irish consumers facebook profiles.

Well done Toyota, sometimes - the simpler is indeed the better.

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